Thursday, January 26, 2006

Bono, U2, Sida, tuberculosis y emergencia del "mercado providencia"

Bono -U2, no el ministro-, American Express, Giorgio Armani, Converse, Gap se disponen a explorar el mercado de los “consumidores concienciados” (conscience consumers), dispuestos a entregar el 1 o el 1.25 % de sus compras a un fondo humanitario de lucha contra el Sida y la tuberculosis. “¿Emergencia de un mercado providencia..?

2 Comments:

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